New ways of media distribution, media piracy, niche media issues and media conglomerates issues – all of these topics were discussed at the conference "Net Worth: Media Distribution in the Digital Era" in Santa Barbara, California, held on February 18. Problem of digital media practices were discussed by professors from different schools and representatives of such companies as Microsoft Corp, Sony Home Entertainment, Walt Disney Studio, Warner Bros. and others.
The biggest problem media conglomerates see in the media today is still piracy.
- There is product devaluation and we blame piracy for that. Aggregation is also a problem, - Vice President Business Development and New Media Distribution Strategy of the Walt Disney Studios Kelly Summers complains.
Executive Vice President of Advertising Research Foundation Global Business Strategy says that consumers are interested in the comfortable delivery of media products. Therefore there are illegal copies of media products.
- We see that consumers care about getting product in the most convenient way, - he says.
Generally speaking, viewing experience has become a different experience now than it was before. With TV’s connected to Internet, it is not only viewing, but also connected experience.
- Soon things would be determined by what a network knows about you, - President Digital Distribution of Warner Bros. Thomas Gewecke says.
Gewecke is sure that “digital” is now a significant part of the mix of distributions.
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